So the big buzz word in the wine world these days is Social Media. Everyone is curious, everyone wants in, some people get it….and some people don’t. Facebook, Twitter, Blogs, MySpace, Snooth….there are a ton of social media outlets to participate in on the wine side of things. But these things all take time and resources, so CLC’s strategy has been to pick a couple and focus. The two we chose to work with, for now, are Facebook and Twitter.

Facebook is interesting….Clos LaChance has a group, a fan page and is set up as a person (which I think we may have to change soon….I believe that is against the rules.) We probably have access to about 900 people via those individual channels on Facebook.  And pretty much everyone that works here has a personal Facebook page. When we have something to say or something is going on….it’s easy to get the word out via Facebook. The winery updates its page for friends and fans. Everyone who works here updates their page via status updates or posts. It’s incredible the amount of people that can be reached via Facebook with just a few taps on a keyboard. In January, we had a cellar sale that we promoted pretty much only through Facebook and our email list. We had a record breaking (by FAR) weekend. We haven’t done much with Facebook ads, yet. It’s next on the always growing list.

Twitter is still an animal we are trying to tackle. There is so much going on with Twitter, it’s hard to keep up. People are twittering about wine, wineries, food pairings, events and more. We are pretty excited for a big event we are doing this Friday night called Twitter Taste Live.  People can all get online from 4-7 (PST) and join us in tasting three wines—the 2008 Glittering-Throated Emerald Chardonnay, the 2007 Crimson Topaz Meritage and the 2006 Ruby-Throated Cabernet Sauvignon. You can do it from home….or come to the winery. Melanie Gameng, our Social Media Superstar and former Princess of Fun, has been working hard all week to throw a great party.

Follow any of us from CLC on Twitter at:

For more information about TTL, please visit www.winetalk.org, www.closlachance.com/ttl, www.tastelive.com