We start planning for 2009 in October, putting together budgets and revenue plans. It’s a nightmare process…with 30 different products at different price points across different channels. Makes my head spin every year. But a necessary exercise.

Monday we had fun planning meetings—production and vineyard. It also make my head spin, because once again I have to predict sales numbers for the bigger ticket items in the Hummingbird Series. But the fun begins when we talk about the little, esoteric things that we can make….exclusively for Tasting Room, Web sales and Wine Club.

Here are a few of the things we discussed.

*Sales of Syrah are tough. Syrah was supposed to be the next big thing, but never really took hold. Did the Aussies flood the market with too much cheap Shiraz? Are people confused by the whole Syrah/Shiraz “mystery?” Over planting?  All of this and more has probably caused varietal to never really taking off big. Oh yeah, and Cab is still king when it comes to red wines.  So we are going to make more Cab and less Syrah. This means a combination of budding over, selling fruit, selling juice.  We will have some Syrah in our portfolio…its damn good from the Estate Vineyard. But less of it.

*The sweet version of our Muscat Blanc is not selling well in the tasting room anymore. We had a good run when we first released it. But that was when we did not have anything else in the sweet category. It’s a low alcohol, a little spritzy, fruity aperitif (Asti Spumante style). Nothing fancy, but a nice, refreshing drink. Now, its competing with Nectar, our late harvest Semillon, and the Zin Port and Late Harvest Zin. And Amber’s Cuvee, our sparkling Blanc de Blanc.

We have one acre of Muscat Blanc. The vines are not strong (might have a virus), so budding over is not really an option. The next step is to find something else to make with the grapes or to pull the entire block of vines and replant. Next year (08 Muscat Blanc has already been made) Stephen, Bill and I discussed making a dry Muscat. I-N-T-E-R-E-S-T-I-N-G. Maybe age some on its lees in the tank? Who knows….but it will be fun doing some trials and coming up with a new product. Muscat is a fun grape cause it tastes like, well, grapes.

*Talking about the Muscat got us discussing the need for another white wine in the Estate or Special Selection category. I need something for the Wine Clubs that is unique and exclusive. And good. We have Chards and a Viognier….I need one more. The dry Muscat has potential to fill that vacancy. But what else could we do? 

Stephen and I remembered that we have a couple acres of Marsanne and Roussanne  that came on line this year in one of our CK Vines vineyards. What about a white Rhône-style blend, the yin to Lila’s Cuvée red Rhône blend’s yang?  And we could call it…AJ’s Cuvée! (Lila’s brother, and my son. Yes, I am biased about the name). Again, can’t wait till we get to the trial process.

None of these things are final until we get the wines and try them in their infancy. Sometimes I wish I worked at Ben and Jerry’s. One day you come up with a new ice cream flavor. A few weeks later, you get to try your big idea. In our case, we have to wait for the fruit, then the ageing process. It can take 1-4 years before a new product is ready. On the other hand, if I worked at Ben and Jerry’s I would undoubtedly be huge. I guess staying in my current position is a good trade-off to fit into my skinny jeans (on most days).