I love naming a new wine and figuring out what category it fits into.  We have a new one coming out next year.....a Sauvignon Blanc in the Hummingbird Series....and are starting the label development process this week. Since we name each wine in the Hummingbird Series after a species of hummer that represents the varietal, I get the job of weeding out some names from a large list (if you are interested in a list of all the hummingbird species around the word...check this out: http://www.hummingbirds.net/worldhummers.html). I never like making decisions in a vacuum, so I send them out to the Clos LaChance team via email and ask for feedback.

Had to post this response from Matt Read, Vineyard Manager from CK Vines and future stand-up comedian. Keep in mind the time of year--its harvest, and the flying grape eaters are destroying his crop. However, it made us all laugh...and that's a good thing on this foggy hump day morning.

"Sunbeam sounds nice.  But in the future maybe we should look into names that really capture the actual vineyard experience.  I’m no marketing expert, but I think G*d D**N Little Finches or Stupid #^@&*! Starling really work for me.  It really captures a time and place and it is an element of terroir that isn’t discussed very often."